Company culture is the most essential weapon in winning the war for top talent – period.
In this extremely competitive world, having a strong team of inspirational leaders backed by a passionately committed and intelligent team is the difference between good and great – or success and failure – for businesses of all sizes. And the key to recruiting, retaining and motivating these leaders and employees is by nurturing and maintaining a positive, clear and consistent Corporate Culture across the entire organization.
“Company culture is an integral part of business. It affects nearly every aspect of a company. From recruiting talent to improving employee satisfaction, it’s the backbone of a successful workforce.” Forbes.com
SO WHAT IS CORPORATE CULTURE??
Corporate culture refers to the shared values, attitudes, morals and beliefs that characterize an organization and its members. It is rooted in an organization’s goals, strategies, structure, and also its approach to employees, customers, investors and community.